Karmi Phuc

insidedigital:

Like attracts like.

• People with high-level formal education like to associate with the academic elite.
• Physically fit people enjoy spending time with others who are fit.
• Religious people like to have fellowship with people of faith.
• And rich people like to associate with others who are rich.

As Will Rogers said, “A man only learns in two ways: one by reading, and the other by association with smarter people.”

Wealthy parents have a different approach to teach their kids about the importance of making contacts:

• Sure, they want their children to enjoy their years growing up.
• But they also know that building contacts, even as early as high school, can make the difference between a life of average success and one filled with uncommon opportunity.
• While most parents are hoping their kid becomes the quarterback of the football team or the most popular cheerleader, the rich are concerned about building the child’s social infrastructure for the future.

(my thought: good reader will become better man)

insidedigital:

What is a UX Researcher and why is it important for a company and that company’s customers?

A UX Researcher is someone who is providing insights into product users, their perspectives, and abilities to the see the right people at the right time. A UX Researcher helps strategize, execute, and assess products before, during, and after development, respectively.

A researcher helps answer three types of questions:

1. What do people need?
2. What do people want? (often very different than what they need)
3. Can people use the thing?

If a company want to jump on the UX bandwagon, then research is a key aspect of it. If organizations wish to avoid developing beautiful, usable products nobody needs, research is important.

For customers, research is key because it helps making sure products are useful and usable.

Although some UX people think their role is THE most important, great products come from great collaboration between Engineering, Marketing, Product Management, and other disciplines that are as important as UX.

Three rules that make good UX

1. Be humble: what you “know” to be true is not necessarily so. UX research is there to help you get to the truth about users and what they need. You are not the user (nor are your mother, father, siblings, friends, and colleagues) so never say, “I as a user think that…”. These are faith-based hallucinations.

2. Never stop educating yourself about UX: read a book or two, not just blog or social media posts about UX. My picks: UX for Lean Startups by Laura Klein and Interviewing Users by Steve Portigal. My book can also be helpful. So does my monthly newsletter.

3. Solve a problem people really care about: Design and UX are not just about how a product looks and works. It’s also about the problem it attempts to solve. If your product doesn’t solve a problem people care about, it is most likely your business fails. You’ll waste your money, you’ll spend time you can never get back, and you’ll be taking a huge risk.

 HILZFULD